Sales & Marketing are the two most pivotal departments of any business organization. The ultimate objective of both is to make the customer experience the product. Means of working are definitely different but the destination is one, that is, to acquire customers.
I have the privilege of working for both departments in various organizations. What I saw was an inherent tug-of-war between the two departments. If the products sell, Marketing rushes to take the credit that it created pull while Sales say that it was because of push.
If the product fails to take off, Marketing blames the Sales for not pushing the product and Sales accuses Marketing of creating no pull. The blame-game is conspicuous in organizations where each department has its own Head reporting to COO/CEO.
When objectives of both departments are the same then why there is lack of synchronization and harmony in the working of two vital departments and how a convenient marriage can be arranged between Sales & Marketing so that there are harmony and smoothness in the way of achieving objectives. Following are concrete definitions of the two with the example.
The sales teams are liable to develop the relationship with customers. Their central motive is to convince the customers to sign a certain contract or pay for the service being offered. The sales people entertain the specific needs of the customer and intend to provide the customized solution to the confronted problems. Through several methods like cold calling, the individuals in the sales department turn the leads into conversions and generate the profit. Extremely talented people are hired for the sales department to ensure the business success.