In this article, I will be differentiating between a product and a brand. My main focus will remain on enlightening the young job-seekers that they should position themselves as esteemed brands rather than commodities.
Product versus brand
Your buyers (employers) choose the best candidate from available pool. Choosing among multiple options is always based on differences, implicit or explicit. Psychologists point out that vividly differentiated differences that are anchored to a product can enhance memory because they can be appreciated intellectually. In other words, if you’re advertising a product, you ought to give the consumer a reason to choose that product.