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January 7, 2012: Karachi, Lahore, Islamabad


The Craft of Selling “YOURSELF” was published in USA in 2009. The basic purpose of this book is to train young executives and fresh job-seekers to find their true value in the job market. The book is highly recommended by captains of industry in Pakistan and abroad.

“N0 one should remain jobless after reading this book”.

Murtaza Hashwani, CEO, Pearl Continental/Marriott Hotels, Pakistan

This book is the distillation of my 18 years of career with companies like Caltex, Tapal Tea, Pearl Continental & Marriott Chains and Worldcall Group. You cannot sell “yourself” in the job market unless you apply hardcore principles of branding and selling. This book is all about standing out in the crowd.

“I’ve had the good fortune of working with Ashraf and always believed that his huge reservoir of talent would shine through in every endeavor. His insightful book is a very useful guide to making executives realize and market their true potential in the highly competitive corporate world.”

Aftab Tapal, CEO, Tapal Tea

To empower and train the youth to sell their skill-set in job market, we are launching a nationwide initiative to conduct 4 hours workshops simultaneously in Karachi, Lahore and Islamabad on first Saturday of every month. I have personally trained three young trainers to exclusively conduct workshops on my behalf. Syed Safdar (Karachi), Zaree Khalid (Lahore) and Umair Aslam (Islamabad) have spent enormous time to read and absorb the book and now they are  all-set to roll-out the workshops.

“I was making desperate effort to make my next career move but was not getting success. I talked to Ashraf Chaudhry and he gifted me a copy of The Craft of Selling “YOURSELF”. Within one month of reading this book, I am joining a bigger company on almost double salary”.

Syed Shahzad Ali, Tradekey

Make the decision today. Spend Rs.2500 and learn the lethal job-hunting tactics. If you will not spend money on yourself, who else will?

You don’t have money to attend? Sell your mobile phone but attend the workshop.

For registration, please call 0322- 2345 249. Payment will be made in advance through easy paisa.

Get First Chapter Free of Charge

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