A Workshop for Marketing & Sales Professionals

Karachi: 13th December, Marriott Hotel, Lahore: 15th December, Avari Hotel

To download complete brochure, please click here.

Workshop background

In a world of fragmented media and fierce competition, creating impact at retail will decide the game. Retail is the “Last Front” where the business war becomes decisive.

Retail landscape continues to go through transformation and shopping experience is now becoming more and more important for the consumers, hence the strategic importance of creating an impact at retail points just keeps increasing, no matter whether it is fast moving consumer products, consumer durables, luxury products, clothing, banking, telecom services or oil marketing companies.

One day workshop “Winning Retail Wars” is about strategically engaging marketing and sales staff with retail points and end consumers to win the business game.

To download complete brochure, please click here.

Course outline

  • The emerging scene of retail marketing
  • Factors impacting the retail landscape
  • Designing a winning retail strategy
  • Developing cutting-edge tactics at retail
  • Creating sales and marketing synergies at retail
  • Driving customer acquisition and retention by managing retail initiatives
  • Developing ‘retail sense’ in the team
  • What are the retail KPI’s and how to measure them?

Workshop takeaway

Having attended this workshop, you will be able to:

Understand why is retail becoming increasingly important for all types of businesses. How important is it for your business?

  • Develop a winning retail strategy for your brand/product
  • Understand how to leverage shopper insights
  • The role of merchandising , displays and planograms
  • Maximize retail impact at different store types and consumers of different socio-economic classes
  • Understand the impact of successful retail management on customer acquisition and retention
  • Understand what does it take to deliver a top class brand experience at retail
  • Amplify the impact of ATL campaigns at retail and develop compelling “Point of Sale Communication”.
  • Leverage the new trends in retailing coming to Pakistan e.g. international chains and company owned outlets to your advantage.
  • Develop the skills that your teams need to possess to create a lasting retail impact
  • Learn about what are the retail KPI’s that you need to track to measure retail effectiveness

To download complete brochure, please click here.

Who should attend?

  • CEOs of retail stores
  • Heads of Sales & Marketing
  • NSMs/Marketing Managers
  • Trade Marketing Managers
  • Brand Managers/Brand Activation Managers
  • Regional/Area Sales Managers

Course expert

Afzal Shahabuddin

Managing Director, Resource Edge

Afzal Shahabuddin, an MBA from IBA Karachi and Bachelors of Engineering from NED University, carries a rich experience of over 18 years in the areas of business management, brand/product management, retail and sales management in diverse industries including FMCG, Consumer Durables, Banking and Telecommunications.

During his career he has been associated with leading organizations like Coca-Cola, Gillette/P&G, Samba Bank, Philips and Nokia. Besides Pakistan, he has also worked in other emerging South Asian markets like Sri Lanka, Bangladesh, Nepal and Maldives and has extensive exposure to the UAE market. He has also led a number of successful product launches and brand turnarounds.

He is the Managing Director of Resource Edge, a company focused on providing outsourced consumer and retail marketing solutions to business organizations in diverse segments.

With offices in Pakistan and Bangladesh, Resource Edge serves a client base that includes global and local brands at a regional level in diverse sectors like FMCG, Consumer Durables, Retailing, IT, Telecom and Finance.

He is a passionate trainer and business consultant.

Course fee

Rs.14000/- per head. On four nominations from the same organization, 5th participant will attend free of charge.

How to book your seat?

Please call Ms. Hina Roudani at 0321 3750 706 or drop an email at hina@ashrafchaudhry.com

Do you want to run this course in-house with customization? Call us today.

To download complete brochure, please click here.

Claim your bonus:

Please send a blank email at firstchapter@ashrafchaudhry.com to download first chapter of Ashraf Chaudhry’s international book The Craft of Selling “YOURSELF”.

  • Ch.Mahmood Ahmed

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