Ah! The day is over. And we could not see #Pakistan or #PakistanZindabad become twitter trend:(  Yes, twitter freaks made lot of effort. I don’t think that grand daughter of poet Hasrat Mohani @RumaisaMohani slept in last 24 hours as she was continuously tweeting and re-tweeting (RT) #Pakistan. Farhan Masood, Dr. Awab Alvi, Amna Tariq, Farrukh Siddiqui, Pakstruck, Husain Haqqani (Ambassador) and many more left no stone un-turned but we could not make it.

Why Pakistan could not trend? Following are the reasons.

  1. If we filter #Pakistan, we see not more than 50 Twitteroholics who are passionately working on it. Twitter is not popular in Pakistan unlike facebook. I believe if there are 1000 Twitter users working with some strategy, becoming trend is a piece of cake.
  2. We lacked Trending Strategy. Some were hashtagging Pakistan, some were hashtagging Independence Day. All of a sudden, Ambassador Husain Haqqani tweeted #PakistanZindabad with request to retweet and hashtag. I think our efforts got diluted with different hashtags. There is no such thing as concerted and focused effort.
  3. Time zone also played negative role. When Pakistan was awake North America was sleeping and when they were awake, Pakistan was in rest state. I believe people in Pakistan needed to align with North America/Europe to create ‘thrust’ of #Pakistan in order to trend.
  4. I observed that many twitter users who continuously throw muck on Pakistan stopped hashtagging Pakistan and stopped their tweets. That’s great sign that negativity was buried or ran away. But their withdrawal from scene counted to make Pakistan not trend.
  5. Pakistanis being not so Twitter lovers, did not use tweet scheduling applications that automatically throw your tweets at pre-planned intervals. With such applications, you can save your fresh tweeting time and utilize the same for retweeting. Bufferapps.com is such application that sends your tweets at pre-decided intervals. Next time, we can use such applications to create thrust of tweets.

Trending is not after all life and death but it always looks great to see your country at top of virtual world. One thing positive that I saw is that with so many patriots jumping on twitter made the Pakistan bashers run away at least for two days. Pakistan Zindabad!!

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  • a wonderful spot-on analysis why #Pakistan could not trend ! S 4 strategy was definately not there

  • a wonderful spot-on analysis why #Pakistan could not trend ! S 4 strategy was definately not there

  • Awais Akhtar

    Justified and Eye – Opener !

  • Casualad

    Perfect Article !

  • RumaisaMohani

    Very thoughtful.. We were a bit confident too, as previously we had brought Pakistan on trending topics with much less effort. Of course, as time passes, we need to be aware of all new techniques and strategies, if it is something of such a signiciant nature.
    You are right, in 2009, there were hardly 50 twitterers who took #Pakistan to No.4 slot. It was really awful to see so much effort being put with no positive result. We surely need a strategy for trending next time. It may serve as a good introduction about Pakistan and the emotions/aspirations of its people.

  • RumaisaMohani

    Very thoughtful.. We were a bit confident too, as previously we had brought Pakistan on trending topics with much less effort. Of course, as time passes, we need to be aware of all new techniques and strategies, if it is something of such a signiciant nature.
    You are right, in 2009, there were hardly 50 twitterers who took #Pakistan to No.4 slot. It was really awful to see so much effort being put with no positive result. We surely need a strategy for trending next time. It may serve as a good introduction about Pakistan and the emotions/aspirations of its people.
    BTW #PakistanZindabad was trending in different places on the globe, but in patches, not in totality. You can check the trends in this map http://trendsmap.com/topic/%23pakistanzindabad

    • RumaisaMohani

      another point very well observed , was the exit of some negative tweeting about #Pakistan. Some users left the scene and we were left with only few new people. However we should not be disappointed as we did make some difference. It was the first time, we could see only positive tweets with a feel good factor. Trending can be taken care of next time 🙂

  • Actually by 5pm we did realize that we can’t get #Pakistan to trend because it had been popular continuously for days. Twitter trends tags that are “hot” or rise quickly in a short time -> blog.twitter.com/2010/12/to-trend-or-not-to-trend.html

    #PakistanZindabad was not being used so by 6pm and then again properly at 8pm we tried to trend it as you can see here. But as you said there weren’t many different people working on it so it couldn’t trend. http://trendistic.indextank.com/pakistanzindabad/_7-days

  • You’re his grand daughter? Awesome =D

  • And…. yeah. It’s a shame how easy the Indians find it :/ Oh well, we tweeted like crazy people .

  • A typical Pakistani attitude, we think when we are defeated!

    • Rumaisamohani

      its not a defeat, its a challenge.

  • But atleast, we worked for it.. the whole day, together. That’s a victory, heh.

    • Hum log loosers nikley #TRUTH 🙁

  • Correct !! well said !! there are not too many PAkistani Users #twitter
    one more thing that matters alot !
    if you want to TREND something you should request one Who has More Followers +1000
    i was very angry+sad none of our celebrities took part in trending #pakistan !!
    Atif Aslam+Ali Zafar+ACTORS+DIRECTORS Ager 2 time #Pakistan tweet karte aur Followers RT kartay tau ASANI say #Pakistan Trend hota 🙂
    we TRIED ALOT
    INSHAALLAH NEXT TIME 🙂

  • Indians took no time in TRENDING HAPPY INDEPENDENCE DAY INDIA !!

  • Khurramwarren

    agreed on the point that we were tagging Paksitan from the morning then there came the request to trend Paksitanzindabad and all the earlier efforts wnet to drain. Next time we need a better strategy

  • The PTI Jalsa in Karachi lent 20 different Pakistani trending topics for 6 hours – now that’s revolution, isn’t it?

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