from “word of mouth” to “word of mouse”

Lahore:  16th June, Park Plaza Hotel, Karachi: 26th June, Marriott Hotel

Brands Go Viral

This workshop is designed to equip marketing professionals with the concepts, insights and relevant skill sets for planning, developing and executing successful viral marketing campaigns. Viral Marketing is the emerging trend  in marketing communication which has beguiled the attention of marketers around the globe. The advent of social media and fast speed electronic media is continuously posing serious challenges to the marketers of today. The world of marketing is now gradually coming out the phantasm of the term “word of mouth” and is now entering into the challenging domain of “word of mouse”. It is therefore imperative for the marketers to understand the mysteries of viral marketing.

Download brochure in PDF by clicking here.

Workshop contents

  • What is Viral Marketing
  • Importance of Viral Marketing, success stories
  • From” word of mouth” to “word of mouse”
  • Why Organization needs Viral Marketing
  • Assessing Viral Marketing opportunities
  • Techniques to design a Viral Marketing Campaign
  • Measuring Impact of Viral Campaign
  • Ethics in Viral Marketing
  • Fitness Test of Organization for Viral Marketing
  • Designing a Viral Marketing campaign

Benefits of workshop:

Participants will learn the tools and techniques to make campaigns go viral and save costs incurred on traditional marketing tools.

Who should attend the workshop?

  • Marketing Managers/Brand Managers
  • Advertising Managers
  • Creative Manager
  • Brand Managers
  • Key Account Managers
  • Public Relations officers
  • Social Media Managers

This workshop is ideal for marketing professionals from FMCGS, financial institutions, service sector firms, advertising/media and NGOs.

Download brochure in PDF by clicking here.

Viral Marketing Expert:

Khalil A. Arbi

Khalil is a seasoned marketer who has worked in the areas of strategic and competitive marketing. He has conducted many training sessions for brand managers, CMOs and CEOs of various firms in Pakistan. Khalil is a graduate from University of Bonn Germany, with an MSc in Economics and MBA (Marketing) from Hamdard University Karachi.

He specializes in market policy and marketing research. His expertise lies in market analytics, CSR, integrated communication, innovation commercialization, brand management and competitiveness of the firms. Khalil has multidisciplinary experience of working with international organizations like University of Bonn, USAID, CCP, HEC-FAD and Competitiveness Support Fund of Pakistan, competitiveness Institute of Spain. Khalil also has experience of working with corporate clients of Pakistan like Unilever, Makro Habib, WATEEN Telecom and Tetra Pak. He is author of many research and technical papers. As author he has two books to his credit. He is currently working as Assistant Professor (Marketing) at University of Management and Technology Lahore.

How to register?

Please call Ms. Hina Roudani or write an email. Cell: +92 321 3750 706, Email:

Download brochure in PDF by clicking here.

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    This is possibly one of the most common ways without people even knowing.
    thank for share it..
    viral blogging,

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