The business graduates learn in management books about motivating employees with carrot and stick. Either you give incentives to employees to motivate or you penalize them to see behavioral corrections in them. This principle is not new. The management gurus derived it from divine wisdom.
Carrot & Stick is the way of Allah to motivate people to bring and keep them on the right path. If they do the right things, they will deserve heaven wherein they will live eternal life. And if they swayed by their own desires and are off the right track, their permanent abode will be hell.
There are only two stimuli behind every action of human beings. Either they seek pleasure (heaven) or run away from pain (hell). This concept of Pain & Pleasure has been explained in great detail by Anthony Robbins in his book Awaken the Giant Within.
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