Find the answers to following mind-blowing questions!

1. Which branding laws Haleeb Foods violated to reach where it is now?

2. How Tapal made its competitors bite their nails?
3. Why Ufone is not number one despite creative commercials?
4. What are the secrets of success of Shaan Masala?
5. How TCS evolved as a big name?
6. How a local group Ali Akbar giving tough time to MNCs?
7. Why Rooh Afza is favorite of all generations?
8. How P&G and Greenstar Social Marketing broke centuries old taboos?
9. How Engro Foods created its name in short time despite competition from giants?
10. How LUMS acquired Business School leadership so swiftly?
11. What made Flagyl cross Rs.1 billion mark last year?
12. How Getz Pharma is becoming a threat to many MNCs?
13. And much more……………….
Local Success & Failure Stories Exposed:

Tapal, National Foods, Supreme, Olper’s, Haleeb, TCS, Mobilink, Telenor, Warid, Ufone, Dalda, EBM, Ali Akbar Group, Rooh Afza, Shaan Masaala, Haier, MCB, UBL, P&G, GEO, Greenstar Social Marketing, ChenOne, Pakola, Coke Studio, Bank Al-Falah, LUMS, Slanty, ZIL

Karachi: Marriott Hotel, 11-12 October
Lahore: Park Plaza Hotel, 14-15 October

Workshop Overview:
It appears. It talks. It grabs attention. It promises. It gives experience. It thrills. It mesmerizes. It entices. It seduces. It is in your life for ever. Who? Good question! It is the Brand!

The science of branding makes business organizations survive and thrive in crises and calamities. Branding immortalizes the functional product; it makes the brick-and-mortar product look ‘larger-than-life’. Branding adds appeal, enchantment, glamour, charisma and authenticity to the product. It is a science of seduction. Building your product or service into a darling brand is the only way to cut through the clutter in today’s insanely dog-eats-dog world of competition. The question is how? The 22 Immutable Laws of Branding by Al Ries is an international best seller. It is bold, blatant and mercilessly point blank discourse on the discipline of branding. Two days intensive program “The 22 Immutable Laws of Branding: Application in Pakistan” will take up these laws with local cases and will expose and unveil the compliance and violation of these laws along with their startling results. The program is unique and must-attend by brand custodians. 
The workshop will not only help the Brand Managers make their brands rock, it will also shackle them what not to do to destroy them by brand myopia.

Course Expert:
Mr. Akhtar Mahmud, an IBA graduate from 1978 batch with a major in Marketing, brings with him around 30 years of marketing experience mainly from multinational companies like Unilever, DHL, FedEx at senior marketing positions. He is currently CEO of Brand Image, a marketing consultancy company specializing in Branding, Advertising and Consumer Insights. Mr. Mahmud also teaches subjects on Advertising, Branding and Consumer Behavior at IBA since 2001 as a visiting faculty.

Attending various seminars and conferences in USA, Europe, Middle East and South East Asian countries on branding, brand-based communications, creativity in advertising, influencing consumer behavior through psychological modules and leadership evaluation and awareness process, Mr. Mahmud has been conducting training programs for Banks, MNCs and local conglomerates. A few of his clients include names like BBC, United Nations, Hoechst, Millat Tractors, ICN, Aga Khan Health Services, Milupa Foods, Berger Paints and Novartis.
Please download complete brochure by clicking on the link:

An event by Ashraf Chaudhry Associates


  • Shirazi

    Wish to attend!

  • dua

    its really value adding work. i am the Brand management student so i was drastically feeling the need of such sort of work. i had read the book of "Laura Ries" 22 immutable laws of branding, but that had not added much in perspective of pakistan…. well in nutshell marvelleous work…

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