Discuss the interview opportunity with mastermind group and get the pep talk. Make an interview checklist and run down it a day before. Always reach the interview place 15 minutes prior to the time. Take interview as your special sales call. Keep your mobile off or make it mute. Never badmouth your ex-employers even if […]
There are no standard and correct answers to questions for the job interview. There’re only approximations. Sometimes the best answer can take you nowhere and sometimes the most hilarious and ridiculous answer can make you click.
Caltex Oil Pakistan Limited in early 90s took a major HR decision under the leadership of its erstwhile iron […]
In the mid 90s, he leaves his highly lucrative job with one of the finest multinational oil marketing companies in Pakistan (Caltex) to aggressively pursue his new found passion of joining Civil Service of Pakistan for which he was to pass the most competitive examination of the country (that’s the CSS). With rigorous and painstaking […]
If you want to achieve goals of your life, networking is the best way to accomplish results and have fun doing it. Making links from people you know to people they know keeps the world at their fingertips. This way of operating eliminates tunnel vision, the concept of cold calling, and the idea that you […]
If you want to be prosperous for a year, grow grain. If you want to be prosperous for ten years, grow trees. If you want to be prosperous for a lifetime, grow people.
Networking is about growing and cultivating people…..relationships, friendships, synergies, and […]
A very important question! Whom should Big Bang Letter be sent to?
HR Managers? Departmental Heads? Chief Executive Officers?
My personal experience is that the sure-fire way of getting response is to send your Big Bang Letter to Chief Executive. And never send such a creative stuff to HR Managers. They’re dull and […]
P.S: Two letters! TNT power! More potent than the entire manuscript!
Your Big Bang Letter may fail to create any bang; may go unnoticed and un-read; but one thing I can write with almost 100% certainty that if your Big Bang Letter is opened, the P.S. can’t go unnoticed.
“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing but nobody else does.”
–STEUART HENDERSON BRITT
What’s Big Bang Letter? It’s single page letter and it plays the role of your advertisement or commercial. It’s scripted on marketing principle called […]
You go to a super store, walk down the lanes and pick Tapal Danedar. You switch on your TV and search for GEO. You call your newspaper hawker and ask him to drop daily Dawn.
What’s common among Tapal Danedar, GEO and Dawn……strong brand equity. Brand equity helps the consumers to make decisions quickly. It saves us […]
After having developed the product and discovered the USPs, there comes a stage in the process of launch of any product that we call packaging…..a very important step that alone can make or mar the product.
Marketing literature defines packaging as “all the activities of designing and producing the container for a product.” It’s usually […]
You must have heard the cliché that “1st impression is the last impression”. This remark, whoever made in history, is 100% proven and tested and tried for centuries.
You never get a second chance for making the first impression.
A person’s clothing is often a medium of communication, expressing style and personality type. Should you be judged by what you wear? Perhaps not, but the reality is, of course, that you’re judged.
Among the first things people notice about you is the way you dress and the way you groom yourself. It’s […]
Rosser Reeves was an American advertising executive and early pioneer of television advertising. He was committed to making ads that were simple, direct, and often annoying. His most typical ad is probably that for Anacin, a headache medicine. The ad was considered annoying by almost all viewers but it was remarkably successful, tripling […]
“Branding ‘pre-sells’ the product or service to the user.”
Branding makes a cricketer Imran Khan; makes a social worker Abdus Sattar Eidhi. Muhammad Ali Jinnah becomes Quaid-e-Azam. When a poet becomes Allama Iqbal, it’s branding. Branding immortalizes a functional product; it makes the brick-and-mortar product look ‘larger-than-life’.
The 7 Habits of Highly Effective People by Stephen Covey is an epoch-making book. It’s international best-seller. It has impacted lives of millions of people around the world. I’ll recommend this book for all those who want to be highly effective in life. This book says that highly effective people are neither dependent […]
I remember I was in high school when one of my English teachers handed over to me a poem and advised me to read it on weekend and discuss its contents after the school timings next week. I am talking of 1984 and […]
Two years back, one of my friends motivated me to start blogging. Initially, the objective was to blurt out, vent out and of course toot my own horns. But somehow, I remained lazy and lousy blogger. In two years I posted only around 60 posts. Two weeks back, my passion for blogging was ignited when […]
After experiencing a major setback in his professional life, he found himself on the crossroads. During the last two years, he’d depleted all his savings. He borrowed Rs. 7000 from his childhood crony; took a public bus from his far-flung village of rural […]
Richard Nelson Bolles is a former Episcopal clergyman and the author of the best-selling job-hunting book, What Color Is Your Parachute? Nine million copies are in print and it has been translated into fourteen different languages worldwide. The book is considered […]