You never get a second chance for making the first impression
The word ‘IMAGE’ represents the qualities of a confident professional: ‘I’ is for Impression, the first and lasting impression you make on people; ‘M’ is for Movement, basically how you carry yourself including your posture and body language; ‘A’ is the most important […]
As an interviewee, you must be exceptionally sensitive to the dress codes. As a serious and success-conscious potential corporate executive, you must broadly know the dress codes of different companies and industries. You must know that if you’re going to Levi’s for an interview, you better dress yourself in Levi’s. From The Craft of Selling […]
The era of commodities is over and gone with the wind. So stop commoditizing yourself.
Become a brand and become an experience.
Show that you’re unique.
Look that you’re unique.
Make people feel that you’re unique.
Become someone’s need.
Become indispensable for someone. As says Robin Williams (Mr. Keating):
“Carpe diem. Seize the day, boys. […]
Big Bang Letter is different like every advertisement. The beauty of Big Bang Letter lies in its novelty and distinctiveness. Big Bang Letter is only scripted and crafted and can’t be copied or imitated or transcripted. If it’s copied, it’ll remain no more a Big Bang Letter; its bang, if any, will fizzle out. Its […]
USPs are the differentiators. They differentiate BMW from cars on the roads; Rolex from the wrist watches; you from run-of-the- mill candidates. USPs make you a garden variety rather than a wild weed. From The Craft of Selling “Yourself” page # 18
A Seminar on
“The Craft of Selling Your Most Valuable Product”
Date: 4th June 2009
Time: 10:00 a.m. to 1:00 p.m
Venue: Beach Luxury Hotel. Karachi/Pakistan
For booking of your seat, please contact:-
Management Association of Pakistan
36-A/4, Lalazar, Opp: Beach Luxury Hotel,
Off: M.T Khan Road, Karachi
Phone: – (021) 5610903 […]
“Ashraf has clearly articulated the first step to selling success. Once you understand the importance of ‘YOU’ in the selling equations, everything is possible.”
Author of, Selling from the Inside Out
Powerful Exhibit Marketing
“A brilliant handbook for all professionals! Packed with invaluable advice and techniques, this book will help you build value in the most important piece of the sales equation – YOU. Highly recommended!” Mike Brooks
Author of, The Real Secrets of the Top 20%
“This is NOT just a book about getting a job. This book is about building a foundation of success for your entire life. The priceless wisdom sits in each chapter like your own private master mind group of personal coaches and consultants that exist only for the purpose of making you a success.
“Sales is all about engagement and the most important engagement you can have is with yourself. Ashraf’s book gives you the tools and the strategic edge to promoting and selling you, the most valuable product on earth. In the current global economic meltdown, you will survive and thrive by treading the path laid out for […]
“If you are the kind of person who loves to serve others, you will be well served by reading this new book. When you sell yourself, you are selling a promise to serve other people well. Keep that promise and watch your business grow.” Ron Kaufman
Author, UP Your Service!
Founder, UP Your Service! […]
If you are a product then your resume is your marketing communication tool. Imagine the resume as being a brochure that will list the benefits of a particular service. The service being your time, talent and skills! When writing a resume, look at it from your employers’ point of view. Would you stand out against […]
Sales & Marketing are the two most pivotal departments of any business organization. The ultimate objective of both is to make the customer experience the product. Means of working are definitely different but destination is one, that is, to acquire customers.
I have the privilege of working for both departments in various organizations. What I […]
Being a life long student of Sales/Marketing disciplines, I keenly observed the Chief Justice’s campaign with marketing eye and following are the lessons that I drew from the campaign.
CJ’s Campaign, Marketing Campaign
Chief Justice, Brand
Aitzaz Ahsan/Kurd, Brand Manager
Lawyers, Business Organization
Abdul Hameed Dogar, Competition’s Brand
Political Parties, Brand Activation […]