Twitter, a microblogging site, that started in March 2006 has now more than 200 million active users in the world and it’s growth is phenomenal. According to alexa.com, Twitter is the 11th most hit website in Pakistan ahead of OLX, Jang Group and Geo TV in terms of ranking.  According to various sites, there are more than 3 million Pakistanis that use Twitter. Recently, Twitter has become a battle ground for political parties to show their popularity muscles. Businesses in Pakistan have yet to leverage the power of Twitter.

Twitter  is primarily ‘the advanced version’ of social media addiction. People who get bored with facebook turn to greater excitement of Twitter. Twitter accounts of celebrities and #hashtags are monitored by TV channels for breaking news.

Trending on Twitter is the shortest way of making the brand or cause go viral. Once the trend is set, trending  #hashtag is visible to the entire community of Twitter users, that creates a word of mouth. People get engaged, comment, retweet and give their candid feedback in real time. The sustainability of trend depends upon the popularity of cause or brand. If the #hashtag is attractive, more and more people start engaging resulting in virality.

Twitter Trending is one of the best social media tools to be used at the time of launching or re-launching of brands or business services. It can create a buzz in the shortest span of time that reinforces the message on ATL/BTL.

Ashraf Chaudhry Associates & Redback Spiders are the brand and cause trend-setters and the latest trend we set was #ZaraSochiye, an educational cause started by Geo TV networks.

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I am open-networker and accept all invitations on social networking sites. Join me on facebook/LinkedIn/Twitter by clicking over http://xeeme.com/AshrafChaudhry

Get the first chapter of my book The Craft of Selling “YOURSELF” by sending a blank email at firstchapter@ashrafchaudhry.com

 
  • twitter is certainly the best social networking platform, still under utilized in developing countries

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