The air hostess announced, “Ladies & Gentlemen, we shall soon be landing at Jinnah International Airport Karachi.” Within a few minutes, we safely landed and I switched on my cell phone. I noticed that I had received some 6-7 miss call alerts from some unknown number. I checked out of plane, rented a car and headed towards my hotel. While on my way, I called back the person who had called me many times while I was air-borne. He introduced me, “Sir, I am Kashif from Karachi, MBA with specialization in marketing from some private university and I am unable to find job for the last 8 months. Since you counsel people between 8pm and 9pm daily, so I thought to call you for your help.” I told him that I would be in Karachi for next 15 days and you could meet me some day to diagnose the problem. I further asked him to bring his CV/resume’s fresh copy.
After two days, I invited him to meet me at Marriott Hotel soon after my training session. At around 6.30 pm, we were sitting in the lobby to discuss his problem. The young man was immaculate, highly presentable with good communication skills. Then I asked him to show me his resume. I was shocked to see the difference what he actually looked like in real and on paper. In real, he was confident, pleasant, presentable and noticeable. While on paper, he was shabby, lousy, cluttered, confused and disoriented. I asked him how many organizations he sent his resumes to and how many interview calls did he receive? He told me that he sent his resumes to around 150 organizations and only 3-4 interview calls he received, that too, with some references.
I asked him what in his opinion was the main reason of not getting a job? He confidently said: “I have no sifarash (strong personal recommendation of some influential person).” With little counseling, I was able to shift his focus from ‘sifarash’ to his own inability and failure in The Craft of Selling “YOURSELF”. I told him if he can arrange 10-15 interviews, he will surely be having 2-3 job offers without any reference. While sipping hot coffee, I asked many probing questions from this young man and started crafting his resume. In one and half hours, I wrote his marketing brochure (resume) and sales letter (cover letter). I gave him a list of around two hundred companies and told him to send his resume to only Marketing Heads with a personalized cover letter and keep me posted. He dispatched around 200 resumes through courier and had 3 job offers within 15 days. He requested to meet me again probably to express his thankfulness. I asked him to meet me at McDonald’s at Jinnah International airport before I take the flight to Lahore. We met and found him extremely happy. I gave him a few tips about career. While sitting in plane on the window side, I started thinking how a small help from someone can be a big thing for someone. I asked a question from myself: “Ashraf, how many Kashifs can I help this way?” The number was not encouraging. As most of the time, I am traveling for training sessions and consultancy, I often neglect my own health and also my family. That was the moment, I decided to launch my service of Guerrilla CV for Those Who Are Stuck in Career. The primary objective is to help those who have refused to see light at the end of tunnel. Resume writing is not my business and IT WILL NEVER BE. My core business is sales trainings. My auxiliary businesses are headhunting, consulting and social media management. Trust me, I can’t invite every Kashif to Marriott Hotel every day and spend two hours with him to write his resume. I can help a few but not hundreds and thousands. To help large number of people, I hired professional content writers and trained them to craft a killer CV that stands out in the stack. In the last two years, we have helped more than 1500 people from fresh graduates to Chief Operating Officers and success ratio is extremely high.
We are charging nominal fee for crafting Guerrilla CV. This is the small cost as compared to staying unemployed or being stuck in career. Resume is your marketing communication tool. Make it a killer.
Grandfather of modern Marketing, Peter Drucker, says:
“Business has only two functions: Marketing and Innovation. All the rest are costs.” Invest a small amount in your own marketing.
Get Your CV Critically Evaluated Free of Charge.
Just send your current CV at AC@ashrafchaudhry.com.
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