Relaying one message simultaneously across all social media channels is of prime importance in the journey of building brand equity of any brand. HootSuite.com is the tool that facilitates sending brand messages across facebook, Twitter, Linkedin, Foursquare and Myspace in one go. It is social media communication dashboard used for online brand management.
For the last three years I have consistently maintained my reasonably high presence on facebook, twitter and linkedin and participants in my workshops often ask me a question how can I manage to update social media networking sites despite my busy training and traveling schedules. Some think that someone else maintains my social media. It’s not the case. I not only update my own facebook account, facebook fan page, fan page of my book The Craft of Selling “YOURSELF”, LinkedIn and Twitter but also update facebook pages of half a dozen brands and you will be surprised to know that I don’t spend more than 30 minutes a day to maintain social media sites for myself and for my clients. The tool that helped me is HootSuite.com.
Up till five accounts, it is free but beyond that you have to buy the package. Here are key features of HootSuite.
- It has in-built URL shortener with prefix ow.ly, so need to worry about big URLs.
- It gives analytics report of the url that helps you to know how many people clicked your link.
- You can schedule your messages as much as you like. With this application, your brand can communicate with the audience even when you are sleeping or busy in the meeting or are air-borne.
- You can choose the theme of your dashboard as per your liking.
- It has mobile application. I use it from my BlackBerry (PIN: 23596C2F) and really enjoy managing social media of my clients while I am on the go.
- You can have Export PDF and Export CSV analytic reports
HootSuite is highly recommended social media management tool by Pete Cashmore, CEO, Mashable. He says, “HootSuite is an essential tool for managing social networks by allowing teams to efficiently track conversations and measure campaign results.”
According to website of HootSuite, there are more than 2 million satisfied users of this tool including big names like FOX , Time and Martha.
Make your life easier and get on-board today and manage your social media smartly.
For social media management queries, please drop an email at firstname.lastname@example.org or call 0092 321 3750 706
Claim your bonus:
Please send a blank email at email@example.com to download first chapter of Ashraf Chaudhry’s international book The Craft of Selling “YOURSELF”.